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The translation of cultural references and wordplays in advertising slogans Cover

The translation of cultural references and wordplays in advertising slogans

Translationes
Volume 15 (2023): Issue 1 (December 2023)
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Open Access
|Feb 2024
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DOI: https://doi.org/10.2478/tran-2023-0004 | Journal eISSN: 2734-6188 | Journal ISSN: 2067-2705
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Language: English
Page range: 71 - 83
Published on: Feb 16, 2024
Published by: West University of Timisoara
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
advertising slogan,
wordplays,
cultural allusions,
localization,
cultural transposition,
text-image dialogue
Related subjects:
Social sciences,
Communication science,
Intercultural communication,
Linguistics and semiotics,
Applied linguistics,
Translation studies,
Theoretical frameworks and disciplines,
Contrastive linguistics,
Literary studies,
Comparative literary studies

© 2024 Maria-Lorena Racolța, published by West University of Timisoara
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 15 (2023): Issue 1 (December 2023)
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