New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight
References
- Blanchard, S. J., Duani, N., Garvey, A. M., Netzer, O., & Oh, T. T. (2025). New tools, new rules: A practical guide to effective and responsible generative AI use for surveys and experiments in research. Journal of Marketing, 89(6), 119–139.
https://doi.org/10.1177/00222429251349882
DOI: https://doi.org/10.2478/nimmir-2026-0005 | Journal eISSN: 2628-166X
Language: English
Page range: 30 - 35
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Oded Netzer, Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Travis Tae Oh, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.