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New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight Cover

New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight

Open Access
|Apr 2026

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Language: English
Page range: 30 - 35
Published on: Apr 8, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Oded Netzer, Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Travis Tae Oh, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.