New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight
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DOI: https://doi.org/10.2478/nimmir-2026-0005 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 30 - 35
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Oded Netzer, Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Travis Tae Oh, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.