New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight
Authors
Oded Netzer
Columbia Business School
Simon J. Blanchard
McDonough School of Business, Georgetown University
Nofar Duani
Marshall School of Business, University of Southern California
Aaron M. Garvey
Haslam College of Business, University of Tennessee
Travis Tae Oh
Sy Syms School of Business, Yeshiva University
DOI: https://doi.org/10.2478/nimmir-2026-0005 | Journal eISSN: 2628-166X
Language: English
Page range: 30 - 35
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2026 Oded Netzer, Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Travis Tae Oh, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.