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New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight Cover

New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight

NIM Marketing Intelligence Review
Volume 18 (2026): Issue 1 (May 2026)
By: Oded Netzer,  Simon J. Blanchard,  Nofar Duani,  Aaron M. Garvey and  Travis Tae Oh  
Open Access
|Apr 2026
Figures & tables

Figures & Tables

GettyImages/Qi Yang
Midjourney AI prompt by GCO

FIGURE 1

Drastically different outputs when prompting “visual attractiveness” GPT-5 prompted by authors *Precise Prompt: “A high-resolution, close-up photograph of a single red apple on a plain white background, taken at eye level. The apple has a very asymmetrical shape and is atypical. It features a mix of red and orange-yellow tones, with one large area near the middle where the red pigmentation fades into strong natural discoloration with less polish. Small, scattered discoloration dots are visible across the skin, giving it an organic, naturally imperfect look. The surface is smooth with very visible texture variations, but the apple remains fresh and undamaged. The lighting is soft and even, emphasizing its natural imperfections without making it appear bruised or spoiled.”

FIGURE 2

How to keep prompts on target IStock/Evgeny Ostroushko
ShutterStock/ORION PRODUCTION
DOI: https://doi.org/10.2478/nimmir-2026-0005 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 35
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Generative AI,
Surveys,
Experiments,
Marketing Research,
Text Analytics,
Validation
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2026 Oded Netzer, Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Travis Tae Oh, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 18 (2026): Issue 1 (May 2026)
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