Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence Cover

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Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence

NIM Marketing Intelligence Review

Volume 17 (2025): Issue 2 (November 2025)

By: Fabian Buder, Stefano Di Napoli and Florian Gasser

Open Access

|Oct 2025

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DOI: https://doi.org/10.2478/nimmir-2025-0017 | Journal eISSN: 2628-166X

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Language: English

Page range: 48 - 53

Published on: Oct 28, 2025

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Marketing Organization,

Marketing Decisions,

Decision Authority,

Marketing Influence,

Marketing Department Power,

Cross-Functional Collaboration

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2025 Fabian Buder, Stefano Di Napoli, Florian Gasser, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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