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Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence Cover

Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 2 (November 2025)
By: Fabian Buder,  Stefano Di Napoli and  Florian Gasser  
Open Access
|Oct 2025
Authors

Authors

Fabian Buder

Head of Future & Trends Research, Nuremberg Institute for Market Decisions

Stefano Di Napoli

Consumer Products Growth Strategy (CPGS)

Florian Gasser

Lecturer in Digital Marketing & Marketing Technology, ZHAW Postdoc-Researcher, University of St. Gallen
DOI: https://doi.org/10.2478/nimmir-2025-0017 | Journal eISSN: 2628-166X
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Language: English
Page range: 48 - 53
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing Organization,
Marketing Decisions,
Decision Authority,
Marketing Influence,
Marketing Department Power,
Cross-Functional Collaboration
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Fabian Buder, Stefano Di Napoli, Florian Gasser, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 17 (2025): Issue 2 (November 2025)
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