Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
By: Fabian Buder, Stefano Di Napoli and Florian Gasser
References
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https://doi.org/10.1509/jmkg.73.2.14
DOI: https://doi.org/10.2478/nimmir-2025-0017 | Journal eISSN: 2628-166X
Language: English
Page range: 48 - 53
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Fabian Buder, Stefano Di Napoli, Florian Gasser, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.