From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
References
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https://doi.org/10.1007/s11747-025-01104-6 - Whitler, K., Tazzia, E., & Mann, S. (2022). Set up to fail. Sloan Management Review.
DOI: https://doi.org/10.2478/nimmir-2025-0012 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 23
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2025 Kimberly A. Whitler, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.