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From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes Cover

From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes

Open Access
|Oct 2025

References

  1. Accenture. (2018). CMO collaborators fill the gap in the C-suite to drive business growth, Accenture interactive research finds.
  2. Boudet, J., Cvetanovski, B., Gregg, B., Heller, J., & Perrey, J. (2019). Marketing's moment is now: The C-suite partnership to deliver on growth.
  3. Gartner. (2024). Gartner HR research finds CEOs rank workforce as a top three business priority, behind growth and technology.
  4. Ferry, K. (2019). Age and tenure in the C-suite.
  5. Whitler, K. A., Rego, L. L., & Morgan, N. A. (2025). Chief marketing officer role design. Journal of the Academy of Marketing Science. Advance online publication. https://doi.org/10.1007/s11747-025-01104-6
  6. Whitler, K., Tazzia, E., & Mann, S. (2022). Set up to fail. Sloan Management Review.
Language: English
Page range: 18 - 23
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2025 Kimberly A. Whitler, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.