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From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes Cover

From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 2 (November 2025)
By: Kimberly A. Whitler  
Open Access
|Oct 2025

Authors

Kimberly A. Whitler

Professor of Business Administration, Darden School of Business, University of Virginia
DOI: https://doi.org/10.2478/nimmir-2025-0012 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
CMO Role Design,
Decision Authority,
CMO Tenure,
Marketing Organization
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Kimberly A. Whitler, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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