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From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes Cover

From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 2 (November 2025)
By: Kimberly A. Whitler  
Open Access
|Oct 2025

Figures & Tables

FIGURE 1

CMO role design: The impact of poor CMO role design and the responsibility gap on growth and additional risk factors
CMO role design: The impact of poor CMO role design and the responsibility gap on growth and additional risk factors
Chat GPT, prompt GCO
Chat GPT, prompt GCO
Midjourney AI, prompt GCO
Midjourney AI, prompt GCO
DOI: https://doi.org/10.2478/nimmir-2025-0012 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
CMO Role Design,
Decision Authority,
CMO Tenure,
Marketing Organization
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Kimberly A. Whitler, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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