Skip to main content
Have a personal or library account? Click to login
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape Cover

Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 2 (November 2025)
By: Frank Germann  
Open Access
|Oct 2025
Metrics

Metrics

DOI: https://doi.org/10.2478/nimmir-2025-0011 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 10 - 17
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing Organization Marketing Power,
4 Ps,
Growth,
Marketing Influence,
CMO
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Frank Germann, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 17 (2025): Issue 2 (November 2025)
Previous article
Next article