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Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions Cover

Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
By: Carolin Kaiser,  Vladimir Manewitsch and  Rene Schallner  
Open Access
|Apr 2025

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DOI: https://doi.org/10.2478/nimmir-2025-0008 | Journal eISSN: 2628-166X
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Language: English
Page range: 48 - 53
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Virtual Characters,
Consumer Behavior,
Character Design,
Influencer Marketing,
Virtual Advisor
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Carolin Kaiser, Vladimir Manewitsch, Rene Schallner, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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