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Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions Cover

Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
By: Carolin Kaiser,  Vladimir Manewitsch and  Rene Schallner  
Open Access
|Apr 2025

Authors

Carolin Kaiser

Head of Artificial Intelligence, Nuremberg Institute for Market Decisions (NIM)

Vladimir Manewitsch

Senior Researcher, Nuremberg Institute for Market Decisions (NIM)

Rene Schallner

Chief Founding Engineer, ZML (formerly Technology Lab Manager - Senior Researcher, NIM)
DOI: https://doi.org/10.2478/nimmir-2025-0008 | Journal eISSN: 2628-166X
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Language: English
Page range: 48 - 53
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Virtual Characters,
Consumer Behavior,
Character Design,
Influencer Marketing,
Virtual Advisor
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Carolin Kaiser, Vladimir Manewitsch, Rene Schallner, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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