Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions
Authors
Carolin Kaiser
Head of Artificial Intelligence, Nuremberg Institute for Market Decisions (NIM)
Vladimir Manewitsch
Senior Researcher, Nuremberg Institute for Market Decisions (NIM)
Rene Schallner
Chief Founding Engineer, ZML (formerly Technology Lab Manager - Senior Researcher, NIM)
DOI: https://doi.org/10.2478/nimmir-2025-0008 | Journal eISSN: 2628-166X
Language: English
Page range: 48 - 53
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2025 Carolin Kaiser, Vladimir Manewitsch, Rene Schallner, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.