FIGURE 1
The humanlike and cartoonish versions of Ella, the virtual influencer/virtual advisor used in the experiments
FIGURE 2
Effect of influencer design on influencer evaluation
Midjourney AI, prompt GCO
Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions
DOI: https://doi.org/10.2478/nimmir-2025-0008 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 48 - 53
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Carolin Kaiser, Vladimir Manewitsch, Rene Schallner, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.