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Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers Cover

Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
By:   
Open Access
|Apr 2025
Figures & tables

Figures & Tables

FIGURE 1

The spectrum of influencer marketing

midjourney AI, prompt GCO; istockphoto

TikTok

TikTok

istockphoto

FIGURE 2

Traditional compared to chronically online influencer marketing

istockphoto; Delmaine Donson, get tyimages

DOI: https://doi.org/10.2478/nimmir-2025-0002 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 10 - 17
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Influencer Marketing,
Content Creators,
Social Media Marketing,
Chronically Online Consumers
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Jenna Drenten, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 17 (2025): Issue 1 (May 2025)
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