Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers Cover

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Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers

NIM Marketing Intelligence Review

Volume 17 (2025): Issue 1 (May 2025)

By: Jenna Drenten

Open Access

|Apr 2025

Authors

Jenna Drenten

Associate Professor of Marketing, Quinlan School of Business, Loyola University Chicago

DOI: https://doi.org/10.2478/nimmir-2025-0002 | Journal eISSN: 2628-166X

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Language: English

Page range: 10 - 17

Published on: Apr 19, 2025

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Influencer Marketing,

Content Creators,

Social Media Marketing,

Chronically Online Consumers

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2025 Jenna Drenten, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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