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Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers Cover

Influencer Marketing: How to Be Successful in the Age of Chronically Online Consumers

By: Jenna Drenten  
Open Access
|Apr 2025

References

  1. Brooks, G., Drenten, J., & Piskorski, M. J. (2021). Influencer celebrification: How social media influencers acquire celebrity capital. Journal of Advertising, 50(5), 528–547. https://doi.org/10.1080/00913367.2021.1977737
  2. Drenten, J. (2022, January 27). West Elm Caleb and the rise of the TikTok tabloid. The Conversation. https://theconversation.com/west-elm-caleb-and- the-rise-of-the-tiktok-tabloid-175485
  3. Gurrieri, L., Drenten, J., & Abidin, C. (2023). Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing. Journal of Marketing Management, 39(11–12), 911–932. https://doi.org/10.1080/0267257X.2023.225 5053
  4. Lim, C.-J. (2023, February 8). What happens when you become viral content without your consent. BuzzFeed News. https://www.buzzfeednews.com/article/clarissajanlim/viral- tiktok-consent-panopticontent
Language: English
Page range: 10 - 17
Published on: Apr 19, 2025
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2025 Jenna Drenten, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.