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Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD Cover

Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD

NIM Marketing Intelligence Review
Volume 16 (2024): Issue 2 (November 2024)
By: Hemant K. Bhargava,  Jan Krämer and  Abhinav Kishore  
Open Access
|Oct 2024

References

  1. Bhargava, H. K. (2022). The creator economy: Managing ecosystem supply, revenue-sharing, and platform design. Management Science, 68(7), 5233–5251.
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DOI: https://doi.org/10.2478/nimmir-2024-0012 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Oct 26, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Platforms,
Brand Commoditization,
Brand Empowerment,
Consumer Attention
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2024 Hemant K. Bhargava, Jan Krämer, Abhinav Kishore, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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