FIGURE 1
The SHIELD framework: Defense shields against brand commoditization on platforms
Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD
By: Hemant K. Bhargava, Jan Krämer and Abhinav Kishore
DOI: https://doi.org/10.2478/nimmir-2024-0012 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 18 - 23
Published on: Oct 26, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2024 Hemant K. Bhargava, Jan Krämer, Abhinav Kishore, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.