Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD
Authors
Hemant K. Bhargava
Distinguished Professor, Jerome and Elsie Suran Chair in Technology Management, University of California, Davis
Jan Krämer
Professor for Information Systems, University of Passau
Abhinav Kishore
Product Innovation and Growth Leader, LatentView Analytics
DOI: https://doi.org/10.2478/nimmir-2024-0012 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 23
Published on: Oct 26, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2024 Hemant K. Bhargava, Jan Krämer, Abhinav Kishore, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.