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Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions

NIM Marketing Intelligence Review

Volume 16 (2024): Issue 1 (May 2024)

By: Christian Scheier and Dirk Held

Open Access

|Apr 2024

References

Jo, T. (2023). Deep Learning Foundations. Springer.
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West, P., et al. (2023). The Generative AI Paradox: “What It Can Create, It May Not Understand.” arXiv.org.
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DOI: https://doi.org/10.2478/nimmir-2024-0006 | Journal eISSN: 2628-166X

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Language: English

Page range: 36 - 41

Published on: Apr 25, 2024

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Marketing Decision-Making,

Effective Content

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2024 Christian Scheier, Dirk Held, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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