FIGURE 1
The interplay of generative and evaluative AI for improving marketing processes
FIGURE 2
Key elements and capabilities of evaluative AI
Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions
By: Christian Scheier and Dirk Held
DOI: https://doi.org/10.2478/nimmir-2024-0006 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 36 - 41
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2024 Christian Scheier, Dirk Held, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.