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Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions Cover

Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions

NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
By:
Open Access
|Apr 2024

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DOI: https://doi.org/10.2478/nimmir-2024-0006 | Journal eISSN: 2628-166X
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Language: English
Page range: 36 - 41
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Keywords:
Generative AI,
Evaluative AI,
Marketing Decision-Making,
Effective Content
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2024 Christian Scheier, Dirk Held, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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