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Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions Cover

Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions

NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
By: Christian Scheier and  Dirk Held  
Open Access
|Apr 2024
Authors

Authors

Christian Scheier

Founders and Managing Directors at Aimpower GmbH and DECODE Marketing Consulting GmbH, Hamburg, Germany

Dirk Held

Founders and Managing Directors at Aimpower GmbH and DECODE Marketing Consulting GmbH, Hamburg, Germany
DOI: https://doi.org/10.2478/nimmir-2024-0006 | Journal eISSN: 2628-166X
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Language: English
Page range: 36 - 41
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Generative AI,
Evaluative AI,
Marketing Decision-Making,
Effective Content
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2024 Christian Scheier, Dirk Held, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 16 (2024): Issue 1 (May 2024)
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