Authors
Christian Scheier
Founders and Managing Directors at Aimpower GmbH and DECODE Marketing Consulting GmbH, Hamburg, Germany
Dirk Held
Founders and Managing Directors at Aimpower GmbH and DECODE Marketing Consulting GmbH, Hamburg, Germany
Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions
By: Christian Scheier and Dirk Held
DOI: https://doi.org/10.2478/nimmir-2024-0006 | Journal eISSN: 2628-166X
Language: English
Page range: 36 - 41
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2024 Christian Scheier, Dirk Held, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.