In Search of a Head Start: Marketing Opportunities in the Metaverse
By: Yogesh K. Dwivedi and Laurie Hughes
References
- Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology & Marketing. 1–27. https://doi.org/10.1002/mar.21767
- Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and
DOI: https://doi.org/10.2478/nimmir-2023-0012 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 18 - 23
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2023 Yogesh K. Dwivedi, Laurie Hughes, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.