In Search of a Head Start: Marketing Opportunities in the Metaverse
By: Yogesh K. Dwivedi and Laurie Hughes
References
- Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S. J., Balakrishnan, J., ... & Wirtz, J. (2022). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology & Marketing. 1–27. https://doi.org/10.1002/mar.21767
- Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., RibeiroNavarrete, S., Giannakis, M., Al-Debei, M. M., ... & Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and https://doi.org/10.1016/j.ijinfomgt.2022.102542policy. International Journal of Information Management, 66, 102542.
DOI: https://doi.org/10.2478/nimmir-2023-0012 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 23
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2023 Yogesh K. Dwivedi, Laurie Hughes, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.