Authors
Yogesh K. Dwivedi
Professor of Digital Marketing and Innovation School of Management, Swansea University, Swansea, UK
Laurie Hughes
Professor of Digital Marketing and Innovation School of Management, Swansea University, Swansea, UK
In Search of a Head Start: Marketing Opportunities in the Metaverse
By: Yogesh K. Dwivedi and Laurie Hughes
DOI: https://doi.org/10.2478/nimmir-2023-0012 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 23
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2023 Yogesh K. Dwivedi, Laurie Hughes, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.