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In Search of a Head Start: Marketing Opportunities in the Metaverse Cover

In Search of a Head Start: Marketing Opportunities in the Metaverse

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
By: Yogesh K. Dwivedi and  Laurie Hughes  
Open Access
|Oct 2023
Authors

Authors

Yogesh K. Dwivedi

Professor of Digital Marketing and Innovation School of Management, Swansea University, Swansea, UK

Laurie Hughes

Professor of Digital Marketing and Innovation School of Management, Swansea University, Swansea, UK
DOI: https://doi.org/10.2478/nimmir-2023-0012 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 23
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Metaverse,
Virtual Products,
Virtual Channels,
Avatars,
Metaverse Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Yogesh K. Dwivedi, Laurie Hughes, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 15 (2023): Issue 2 (November 2023)
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