In Search of a Head Start: Marketing Opportunities in the Metaverse Cover

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In Search of a Head Start: Marketing Opportunities in the Metaverse

NIM Marketing Intelligence Review

Volume 15 (2023): Issue 2 (November 2023)

By: Yogesh K. Dwivedi and Laurie Hughes

Open Access

|Oct 2023

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DOI: https://doi.org/10.2478/nimmir-2023-0012 | Journal eISSN: 2628-166X

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Language: English

Page range: 18 - 23

Published on: Oct 26, 2023

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Virtual Products,

Virtual Channels,

Metaverse Marketing

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2023 Yogesh K. Dwivedi, Laurie Hughes, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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