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In Search of a Head Start: Marketing Opportunities in the Metaverse Cover

In Search of a Head Start: Marketing Opportunities in the Metaverse

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
By:  and    
Open Access
|Oct 2023
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DOI: https://doi.org/10.2478/nimmir-2023-0012 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 18 - 23
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Metaverse,
Virtual Products,
Virtual Channels,
Avatars,
Metaverse Marketing
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Yogesh K. Dwivedi, Laurie Hughes, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 15 (2023): Issue 2 (November 2023)
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