References
- Reichheld, F. (2003). The one number you need to grow. Harvard Business Review, 81(12), 46-54.
- Zürn, M. K., & Unfried, M. (2023). Three dimensions of brand purpose: serving shareholders, customers and third parties. NIM Working Paper.
DOI: https://doi.org/10.2478/nimmir-2023-0008 | Journal eISSN: 2628-166X
Language: English
Page range: 54 - 59
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2023 Michael Zürn, Fabian Buder, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.