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Brand Purpose and Brand Success

NIM Marketing Intelligence Review

Volume 15 (2023): Issue 1 (May 2023)

By: Michael Zürn, Fabian Buder and Matthias Unfried

Open Access

|Apr 2023

Authors

Michael Zürn

Nuremberg Institute for Market Decisions, Nuremberg

Fabian Buder

Nuremberg Institute for Market Decisions, Nuremberg

Matthias Unfried

Nuremberg Institute for Market Decisions, Nuremberg

DOI: https://doi.org/10.2478/nimmir-2023-0008 | Journal eISSN: 2628-166X

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Language: English

Page range: 54 - 59

Published on: Apr 19, 2023

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Purpose Beyond Profit,

Customer Benefits,

Third-Party Effects,

Net Promoter Score

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2023 Michael Zürn, Fabian Buder, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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