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Brand Purpose and Brand Success Cover

Brand Purpose and Brand Success

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
By: Michael Zürn,  Fabian Buder and  Matthias Unfried  
Open Access
|Apr 2023
DOI: https://doi.org/10.2478/nimmir-2023-0008 | Journal eISSN: 2628-166X
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Language: English
Page range: 54 - 59
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand Purpose,
Profit,
Purpose Beyond Profit,
Customer Benefits,
Third-Party Effects,
Net Promoter Score
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Michael Zürn, Fabian Buder, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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