Finding the Right Metrics to Manage Multi-Channel Distribution

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Open Access

|Apr 2023

References

Ailawadi, K. L., & Farris, P. W. (2020). Getting multi-channel distribution right. (1st ed.). Wiley.
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Ailawadi, K. L., & Farris, P. W. (2017). Managing multi- and omni-channel distribution: Metrics and research directions. Journal of Retailing, 93(1), 120-135. doi: 10.1016/j.jretai.2016.12.003
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Language: English

Page range: 24 - 31

Published on: Apr 19, 2023

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

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© 2023 Kusum L. Ailawadi, Paul W. Farris, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.