Finding the Right Metrics to Manage Multi-Channel Distribution Cover

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Finding the Right Metrics to Manage Multi-Channel Distribution

NIM Marketing Intelligence Review

Volume 15 (2023): Issue 1 (May 2023)

By: Kusum L. Ailawadi and Paul W. Farris

Open Access

|Apr 2023

DOI: https://doi.org/10.2478/nimmir-2023-0004 | Journal eISSN: 2628-166X

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Language: English

Page range: 24 - 31

Published on: Apr 19, 2023

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Distribution Metrics,

Channel Performance,

Channel Conflict,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2023 Kusum L. Ailawadi, Paul W. Farris, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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