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Finding the Right Metrics to Manage Multi-Channel Distribution Cover

Finding the Right Metrics to Manage Multi-Channel Distribution

NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
By: Kusum L. Ailawadi and  Paul W. Farris  
Open Access
|Apr 2023

Authors

Kusum L. Ailawadi

Charles Jordan TU’12 Professor of Marketing, Tuck School of Business, Dartmouth

Paul W. Farris

Landmark Communications Professor Emeritus of Business Administration, University of Virginia, Darden School of Business, Charlottesville
DOI: https://doi.org/10.2478/nimmir-2023-0004 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 31
Published on: Apr 19, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Multi-channel,
Omni-channel,
Distribution,
Distribution Metrics,
Channel Performance,
Channel Conflict,
Showrooming,
Webrooming
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2023 Kusum L. Ailawadi, Paul W. Farris, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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