The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making Cover

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The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

NIM Marketing Intelligence Review

Volume 14 (2022): Issue 2 (November 2022)

By: Nina Hesel, Fabian Buder and Matthias Unfried

Open Access

|Oct 2022

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DOI: https://doi.org/10.2478/nimmir-2022-0017 | Journal eISSN: 2628-166X

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Language: English

Page range: 49 - 53

Published on: Oct 26, 2022

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Human-Machine Collaboration,

Artificial Intelligence (AI),

Decision-Making,

Marketing Strategy,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2022 Nina Hesel, Fabian Buder, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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