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The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making Cover

The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

Open Access
|Oct 2022

Authors

Nina Hesel

nina.hesel@nim.org

Researcher Marketing Insights & Strategy

Fabian Buder

fabian.buder@nim.org

Head of Future & Trends

Matthias Unfried

matthias.unfried@nim.org

Head of Behavioral Science
Language: English
Page range: 49 - 53
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2022 Nina Hesel, Fabian Buder, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.