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The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making Cover

The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
By: Nina Hesel,  Fabian Buder and  Matthias Unfried  
Open Access
|Oct 2022

Authors

Nina Hesel

nina.hesel@nim.org

Researcher Marketing Insights & Strategy

Fabian Buder

fabian.buder@nim.org

Head of Future & Trends

Matthias Unfried

matthias.unfried@nim.org

Head of Behavioral Science
DOI: https://doi.org/10.2478/nimmir-2022-0017 | Journal eISSN: 2628-166X
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Language: English
Page range: 49 - 53
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Human-Machine Collaboration,
Artificial Intelligence (AI),
Decision-Making,
Marketing Strategy,
Smart Machines
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Nina Hesel, Fabian Buder, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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