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The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making Cover

The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
By: Nina Hesel,  Fabian Buder and  Matthias Unfried  
Open Access
|Oct 2022

References

  1. Eriksson, T.; Bigi, A.; & Bonera, M. (2020): “Think With Me, or Think For Me? On the Future Role of Artificial Intelligence in Marketing Strategy Formulation,” The TQM Journal, Vol. 32 (4), 795 – 814.
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  2. Freisinger, E. & Unfried, M. (2021): “What Drives the Acceptance of Algorithms in Decision Situations?,” NIM Research Report.
    Search in Google ScholarBack to article
  3. Haesevoets, T.; Cremer, D; Dierckx, K.; & Van Hiel, A. (2021): “Human-Machine Collaboration in Managerial Decision Making,” Computers in Human Behavior, Vol. 119, 106730.
    Search in Google ScholarBack to article
DOI: https://doi.org/10.2478/nimmir-2022-0017 | Journal eISSN: 2628-166X
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Language: English
Page range: 49 - 53
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Human-Machine Collaboration,
Artificial Intelligence (AI),
Decision-Making,
Marketing Strategy,
Smart Machines
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Nina Hesel, Fabian Buder, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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