References
- Hennig-Thurau, T.; Aliman, N.; Herting, A.; Cziehso, G.; Kübler, R. V; & Linder, M. (2022): “Making Sense of the Virtual-Reality Metaverse: The Value of Real-Time Multisensory Social Interactions in a New Computer-mediated Environment,” Working paper Marketing Center Münster.
- Bailenson, Jeremy (2018): “Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do,” W. W. Norton & Company, Inc.
- Ball, Matthew (2020): “The Metaverse: What It Is, Where to Find It, and Who Will Build It,” www.matthewball.vc/all/themetaverse.
DOI: https://doi.org/10.2478/nimmir-2022-0016 | Journal eISSN: 2628-166X
Language: English
Page range: 43 - 47
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2022 Thorsten Hennig-Thurau, Björn Ognibeni, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.