Authors
Thorsten Hennig-Thurau
Professor of Marketing & Media Research and Academic Director of XRLab@MCM, University of Münster, Germany
Björn Ognibeni
Co-founder of ChinaBriefs.io and Strategic Director of XRLab@MCM, University of Münster, Germany
DOI: https://doi.org/10.2478/nimmir-2022-0016 | Journal eISSN: 2628-166X
Language: English
Page range: 43 - 47
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2022 Thorsten Hennig-Thurau, Björn Ognibeni, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.