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Metaverse Marketing Cover

Metaverse Marketing

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
By: Thorsten Hennig-Thurau and  Björn Ognibeni  
Open Access
|Oct 2022
DOI: https://doi.org/10.2478/nimmir-2022-0016 | Journal eISSN: 2628-166X
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Language: English
Page range: 43 - 47
Published on: Oct 26, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Metaverse,
Virtual Reality,
Virtual Worlds,
Social Behavior
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Thorsten Hennig-Thurau, Björn Ognibeni, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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