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Turning Socio-Political Risk to Your Brand’s Advantage

NIM Marketing Intelligence Review

Volume 13 (2021): Issue 2 (November 2021)

By: Susan Fournier, Shuba Srinivasan and Patrick Marrinan

Open Access

|Oct 2021

References

Fournier, Susan; Srinivasan, Shuba; & Marrinan, Patrick (2020): “Re-envisioning marketing for an age of risky business,” Working Paper, Boston University Questrom School of Business.
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Srinivasan, Shuba; Fournier, Susan; & Marrinan, Patrick (2021): “How to assess your brand’s Socio-Political Risks?” Working Paper, Boston University Questrom School of Business.
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DOI: https://doi.org/10.2478/nimmir-2021-0012 | Journal eISSN: 2628-166X

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Language: English

Page range: 18 - 25

Published on: Oct 22, 2021

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Socio-Political Risk,

Brand Risk Assessment,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2021 Susan Fournier, Shuba Srinivasan, Patrick Marrinan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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