Turning Socio-Political Risk to Your Brand’s Advantage
References
- Fournier, Susan; Srinivasan, Shuba; & Marrinan, Patrick (2020): “Re-envisioning marketing for an age of risky business,” Working Paper, Boston University Questrom School of Business.
- Srinivasan, Shuba; Fournier, Susan; & Marrinan, Patrick (2021): “How to assess your brand’s Socio-Political Risks?” Working Paper, Boston University Questrom School of Business.
DOI: https://doi.org/10.2478/nimmir-2021-0012 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 25
Published on: Oct 22, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2021 Susan Fournier, Shuba Srinivasan, Patrick Marrinan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.