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Turning Socio-Political Risk to Your Brand’s Advantage Cover

Turning Socio-Political Risk to Your Brand’s Advantage

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
By: Susan Fournier,  Shuba Srinivasan and  Patrick Marrinan  
Open Access
|Oct 2021
DOI: https://doi.org/10.2478/nimmir-2021-0012 | Journal eISSN: 2628-166X
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Language: English
Page range: 18 - 25
Published on: Oct 22, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand Risk,
Socio-Political Risk,
Brand Risk Assessment,
Brand Activism
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Susan Fournier, Shuba Srinivasan, Patrick Marrinan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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