Authors
Susan Fournier
Allen Questrom Professor and Dean, Questrom School of Business, Boston University
Patrick Marrinan
Principal and Co-Founder, Marketing Scenario Analytica, New York
Turning Socio-Political Risk to Your Brand’s Advantage
DOI: https://doi.org/10.2478/nimmir-2021-0012 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 25
Published on: Oct 22, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2021 Susan Fournier, Shuba Srinivasan, Patrick Marrinan, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.