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Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election Cover

Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
By: Raoul Kübler and  Koen Pauwels  
Open Access
|May 2021
DOI: https://doi.org/10.2478/nimmir-2021-0005 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 35
Published on: May 5, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Metrics,
Dashboards,
Decision-Making,
Polls,
Probabilistic Models,
User-Generated Data
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Raoul Kübler, Koen Pauwels, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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