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Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election Cover

Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
By: Raoul Kübler and  Koen Pauwels  
Open Access
|May 2021

References

  1. Kübler, R. V.; Colicev, A.; & Pauwels, K. H. (2020): “Social Media’s Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool”, Journal of Interactive Marketing, Vol. 50, 136-155.
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  2. Kübler, R.; Pauwels, K.; & Manke, K. (2020): “How Social Media drove the 2016 US Presidential Election: a longitudinal topic and platform analysis”. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=366184610.2139/ssrn.3661846
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  3. Pauwels, K. (2014): It’s Not the Size of the Data – it’s how You Use it: Smarter Marketing with Analytics and Dashboards. Amacom.
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DOI: https://doi.org/10.2478/nimmir-2021-0005 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 35
Published on: May 5, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Metrics,
Dashboards,
Decision-Making,
Polls,
Probabilistic Models,
User-Generated Data
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Raoul Kübler, Koen Pauwels, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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