Authors
Raoul Kübler
Junior Professor of Marketing, Marketing Center Münster, Germany
Koen Pauwels
Distinguished Professor of Marketing, Northeastern University, Boston
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
By: Raoul Kübler and Koen Pauwels
DOI: https://doi.org/10.2478/nimmir-2021-0005 | Journal eISSN: 2628-166X
Language: English
Page range: 30 - 35
Published on: May 5, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2021 Raoul Kübler, Koen Pauwels, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.