Thrilled or Upset: What Drives People to Share and Review Product Experiences? Cover

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Thrilled or Upset: What Drives People to Share and Review Product Experiences?

NIM Marketing Intelligence Review

Volume 12 (2020): Issue 2 (November 2020)

By: Anja Dieckmann and Matthias Unfried

Open Access

|Oct 2020

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DOI: https://doi.org/10.2478/nimmir-2020-0019 | Journal eISSN: 2628-166X

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Language: English

Page range: 56 - 61

Published on: Oct 23, 2020

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Consumer Experience,

Social Sharing,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2020 Anja Dieckmann, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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