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Thrilled or Upset: What Drives People to Share and Review Product Experiences? Cover

Thrilled or Upset: What Drives People to Share and Review Product Experiences?

Open Access
|Oct 2020

References

  1. Abeler, J.; Calaki, J.; Andree, K.; & Basek, Ch. (2010): “The power of apology”, Economics Letters, Vol. 107 (2), 233-235. https://doi.org/10.1016/j.econlet.2010.01.033.10.1016/j.econlet.2010.01.033
  2. Berger, J. (2014): “Word of mouth and interpersonal communication: A review and directions for future research”, Journal of Consumer Research, Vol. 24, 586-607.
  3. Fredrickson, B.; & Kahneman, D. (1993): “Duration neglect in retrospective evaluations of affective episodes”, Journal of Personality and Social Psychology, Vol. 65, 45–55.
Language: English
Page range: 56 - 61
Published on: Oct 23, 2020
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2020 Anja Dieckmann, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.