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Thrilled or Upset: What Drives People to Share and Review Product Experiences? Cover

Thrilled or Upset: What Drives People to Share and Review Product Experiences?

NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
By: Anja Dieckmann and  Matthias Unfried  
Open Access
|Oct 2020

Authors

Anja Dieckmann

anja.dieckmann@hs-aalen.de

Business Psychology, Aalen University, Germany

Matthias Unfried

matthias.unfried@nim.org

Head of Behavioral Science Nuremberg Institute for Market Decisions, Nuremberg, Germany
DOI: https://doi.org/10.2478/nimmir-2020-0019 | Journal eISSN: 2628-166X
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Language: English
Page range: 56 - 61
Published on: Oct 23, 2020
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Consumer Experience,
Emotion,
Social Sharing,
Persuasion
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2020 Anja Dieckmann, Matthias Unfried, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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