An Experimental Analysis of Gamification’s Impact on Customer Engagement and Retention in Subscription-Based Business Models
By: Khalil Israfilzade and Daraab Pathania
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Language: English
Page range: 79 - 102
Submitted on: Feb 8, 2026
Accepted on: Jun 1, 2026
Published on: Jun 27, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2026 Khalil Israfilzade, Daraab Pathania, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.